Activities
- Branding
- Deal Shaping
- Creative Direction
- Pursuit & Capture Campaigns
Client
Year
About.
Babcock Group is a leading engineering services organisation, operating across multiple sectors including Defence, Cyber Security, Skills & Learning, CISR, and Analytic Solutions. They deliver complex, critical engineering services in the UK and internationally.
The briefs.
Our initial engagement with Babcock focused on providing creative direction to simplify complex technical messaging for diverse audiences. This evolved into collaborating on live deals, developing targeted campaigns and marketing strategies to enhance bid communications with both internal stakeholders and external partners, including key decision-makers.
We were tasked with branding start-up businesses within the group, effectively serving as their in-house Branding and Creative Agency. This involved building value propositions, crafting brand strategies, and implementing sales and marketing campaigns. Additionally, we were charged with equipping internal teams with essential tools and collateral to promote, market, and secure business opportunities across various sectors.
The outputs.
Over the years, our partnership with Babcock has yielded a wide range of outputs:
Creative Direction: We provided strategic guidance to simplify complex technical concepts, making them accessible to diverse audiences across different sectors.
Bid Support: Our team assisted on numerous large, complex deals, offering creative direction, deal shaping, and communication strategies. This included unlimited access to our creative studio for graphic design, web design, video production, and copywriting.
Branding: We developed comprehensive brand strategies for start-up businesses within the Babcock Group, establishing strong visual identities and messaging frameworks.
Marketing Campaigns: We created and executed targeted marketing campaigns to support various business units, enhancing their market presence and lead generation efforts.
Sales Collateral: We produced a wide array of sales tools and marketing materials, empowering internal teams to effectively promote Babcock’s services and secure new business opportunities.
Bid Communications: We developed tailored communication strategies for both internal stakeholders and external partners, ensuring clear and compelling messaging throughout the bidding process.
Value Propositions: We crafted unique value propositions for different business units and services, highlighting Babcock’s competitive advantages in each sector.
Training Materials: We designed and produced educational content to support Babcock’s Skills & Learning initiatives, enhancing their training programs.
Impressive results.
Our 15-year collaboration with Babcock has been tremendously successful. We’ve helped secure over £1 billion worth of opportunities, achieving an impressive 83% win rate. Our work has contributed to winning contracts with prestigious clients including VW Group, BMW, Mercedes, JLR, M.O.D, Fire Service, Network Rail, Tesco, B&Q, and many others.
trusted to deliver