Activities
- Creative Direction
- Design
- Illustration
- Animation
Client
Year
About.
Fujitsu Borders specialises in providing advanced technology solutions for border control and management. They offer innovative systems that enhance security, streamline operations, and improve efficiency in border crossing processes worldwide.
The Briefs.
Our engagement with Fujitsu Borders centred on providing creative consultancy to develop a comprehensive suite of sales and marketing tools. The primary objective was to effectively showcase Fujitsu’s specialised knowledge and technology in the border sector. We were tasked with transforming complex technical information into a compelling value proposition that highlighted key unique selling points (USPs) and differentiators. Additionally, we were charged with creating well-structured collateral, including an animation that illustrated the transition from current state to future state border processes. Our role extended to developing a range of tools designed for various scenarios and stakeholders, effectively conveying Fujitsu Borders’ capabilities and capacity.
The Outputs.
Our collaboration with Fujitsu Borders resulted in a diverse range of high-impact deliverables:
Value Proposition: We crafted a comprehensive value proposition with clear positioning statements, effectively communicating Fujitsu’s unique offerings in the border technology sector.
Animation: We produced a compelling animation that visualised the transition from current to future state border processes. This included:
- Storyboard development
- Script writing
- Custom illustrations
- Animation production
Sales and Marketing Collateral: We developed a suite of tools designed for various scenarios and stakeholders, including:
- Presentation decks
- Brochures and fact sheets
- Case studies
- Infographics
Technical Communication: We worked closely with Fujitsu’s technical experts to translate complex concepts into simple, easy-to-understand language, catering to different audience needs.
Future State Visualisation: Our materials effectively illustrated how Fujitsu’s technologies could streamline operations, enhance safety, and future-proof border processes.
Stakeholder-specific Content: We created tailored content for different stakeholders, ensuring that the value proposition resonated with various decision-makers in the border control sector.
USP Highlight: Our materials emphasised Fujitsu’s key differentiators, setting them apart in the competitive landscape of border technology providers.
Impressive results.
Our creative consultancy significantly enhanced Fujitsu Borders’ sales and marketing capabilities. The new suite of tools effectively communicated complex technical information, leading to improved stakeholder engagement and understanding. The compelling value proposition and future state visualisation helped Fujitsu secure new contracts and strengthen their position as a leader in border technology solutions.
never overlook the power of simplicity