Activities
- Brand Strategy
- Creative Direction
- Campaign Development
- Full Service
Client
Year
About.
Improbable Defence is a specialist in synthetic environments, providing cutting-edge solutions for defence and security sectors. Our partnership with them spanned a 24-month period, during which we provided comprehensive creative and marketing consultancy services.
The mission.
We worked closely with the Chief Marketing Officer to bring her vision and strategy to life. Our collaborative approach ensured that every aspect of the brand launch aligned with the company’s core values and long-term objectives.
Foundational Tools Development
To implement the sales and marketing strategy effectively, we developed a suite of foundational tools:
Brand guidelines and visual identity system
Messaging framework and tone of voice guide
Content strategy and editorial calendar
Sales enablement toolkit
Marketing automation setup and integration
Compelling Value Propositions
We crafted compelling value propositions that clearly communicated Improbable Defence’s unique offerings and competitive advantages. These propositions were tailored for different market segments and buyer personas.
Building the concept.
Multi-Regional Websites
In record time, we designed and developed multi-regional websites that showcased Improbable Defence’s capabilities and solutions. These websites were optimised for user experience, search engine visibility, and lead generation.
Sales and Marketing Tools
We created a diverse range of sales and marketing tools, including:
- Interactive product demos
- Case studies and white papers
- Sales presentations and pitch decks
- Email marketing templates
- Social media content calendars
- Infographics and data visualisations
Go-to-Market Strategy Communication
We played a crucial role in communicating the go-to-market strategy to the board. This involved:
- Developing comprehensive board presentations
- Creating strategy documents and roadmaps
- Providing regular performance reports and analytics
- Facilitating strategy workshops and Q&A sessions
Creative Consultancy and Production
Throughout the 24-month contract, our in-house creative studio delivered a wide range of high-quality assets:
- Graphic Design: Brand collateral, marketing materials, and digital assets
- Animation: Explainer videos, product demonstrations, and social media content
- Illustration: Custom illustrations for various marketing materials and presentations
- Video Production: Corporate videos, customer testimonials, and event coverage
- Digital Marketing: Online advertising creatives, landing pages, and email campaigns
Impressive result.
Our partnership with Improbable Defence yielded significant results:
- Successful brand launch with positive industry reception
- Increased market visibility and brand recognition
- Improved lead generation and sales conversion rates
- Enhanced internal alignment on marketing and sales strategies
- Consistent and cohesive brand messaging across all touchpoints
Through our comprehensive support and creative expertise, we helped position Improbable Defence as a leader in the synthetic environment space, setting a strong foundation for their continued growth and success.
creativity = minds set free