Activities
- Creative Consultancy
- GTM Strategy
- Branding
- Campaign Creation
Client
Year
About.
NCC Group is a global expert in cybersecurity and risk mitigation, providing solutions to protect critical digital assets. They offer a range of services including software resilience, security consulting, and managed detection and response.
The brief.
We were engaged by NCC Group to develop, brand, and launch their new MXDR (Managed Extended Detection and Response) product and service. Working closely with the Sales & Marketing Director and team, our task was to create a compelling value proposition and go-to-market strategy. The project involved building a completely new brand within the NCC Group ecosystem, including unique brand guidelines. We were responsible for creating various sales and marketing tools, aligning the go-to-market strategy with overall sales and marketing objectives, and executing advertising and marketing campaigns across all social and sales channels. The brief also included developing pitch documents, tender documents, and explainer videos.
Building the concept.
Our collaboration with NCC Group resulted in a comprehensive suite of deliverables:
Brand Development: We created a distinct brand identity for MXDR, including:
- Unique logo and visual elements
- Comprehensive brand guidelines
- Colour palette and typography selection
Value Proposition: We crafted a compelling value proposition that highlighted MXDR’s unique benefits and differentiators in the cybersecurity market.
Go-to-Market Strategy: We developed a tailored strategy that aligned with NCC Group’s overall sales and marketing objectives.
Sales and Marketing Tools: We produced a range of materials including:
- Product brochures and fact sheets
- Case studies and white-papers
- Sales presentation decks
- Email marketing templates
Digital Assets: We created various digital assets:
- Website landing pages
- Social media content and graphics
- Digital advertising creatives
Pitch and Tender Documents: We developed comprehensive documents to support NCC Group’s business development efforts.
Explainer Videos: We produced engaging videos that simplified complex MXDR concepts for potential clients.
Advertising and Marketing Campaigns: We executed multi-channel campaigns across:
- Social media platforms
- Industry-specific publications
- Direct marketing channels
- Trade shows and events
Brand Integration: We ensured MXDR’s distinct identity complemented NCC Group’s overall brand, creating a cohesive yet unique presence in the market.
Impressive results.
The MXDR product launch significantly enhanced NCC Group’s position in the managed security services market. The distinct branding and targeted marketing strategy led to increased market awareness and client inquiries. Within the first six months, MXDR exceeded its sales targets by 20% and was recognised as a “Rising Star” in industry analyst reports.
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