We delivered.

Our comprehensive approach to FuturU’s marketing strategy and implementation yielded impressive results. We developed a strategy aligned with FuturU’s mission, focusing on clear, measurable goals for brand awareness, user acquisition, and engagement. This strategy encompassed identifying target audience segments within the healthcare sector, developing a multi-channel marketing approach, creating an educational content strategy, and implementing data-driven decision-making processes. To support these efforts, we produced a wide range of high-quality collateral, including digital marketing assets, pitch documents, board packs, advertising campaigns, and exhibition design materials for healthcare conferences and events.

To ensure seamless implementation of marketing and sales activities, we established an outsourced marketing function. This involved assembling a dedicated team of specialists who managed day-to-day operations, provided regular reporting and insights to FuturU’s leadership, and facilitated smooth communication between stakeholders to maintain brand consistency. Our efforts yielded significant results over the two-year engagement, including a 200% growth in social media followers, a 150% increase in website traffic, a 300% increase in program sign-ups, and an average email open rate of 35%.

We also secured features in major healthcare publications and national news outlets, and facilitated partnerships with 15 leading healthcare institutions.

Looking towards the future, we developed a structured plan for transitioning from outsourced to in-house marketing. This included defining roles and responsibilities, creating comprehensive handover documentation, conducting knowledge transfer sessions, and providing guidance on hiring processes to build a skilled and diverse marketing team. We offered ongoing support during the transition phase to maintain momentum and ensure long-term sustainability of FuturU’s marketing efforts.

The impact of our collaboration with FuturU has been remarkable. The startup has emerged as a well-loved brand in the healthcare sector, recognized for its commitment to accessible, high-quality training. With a 400% increase in program applications, FuturU’s free training programs have reached over 100,000 healthcare workers across the UK and globally. Testimonials from participants highlight significant improvements in job performance and career advancement. Furthermore, FuturU has been recognised with two industry awards for innovation in healthcare education, solidifying its position as a leader in the field.